Week one of Q4 is done and so far I’m loving it. No classes before 10, which means that I have that extra time in the morning to either sleep in or get some work done. Even with a 10AM start, I’m still done by 1:10 early week, which makes me feel like I have all the time in the world. I was actually just talking about that with some of my classmates yesterday at the gym. With recruiting being over for most people and more flexible schedules, everyone is starting to feel a lot more relaxed. All of a sudden people are finding time to get their cases done, go to the gym, cook dinners, and still be in bed by 10PM. Amazing!

First impressions of my current classes:

LO & Ethics - interesting material, but I find it hard to participate in class so far. Either I don’t have much to say or someone right before me makes the same point I had. Will have to work on that.

Marketing Intelligence - so far so good. Started off the quarter with a topic that called out to the Russian in me - the branding options for the Kalashnikov name. Followed that up with mental accounting in class #2. While some people found the technical note a bit dry, I though it was very interesting. Mental account is definitely something I do often. For example, when I buy something on sale I tend to say that I saved $200 rather than that I spent $100. Of course I know the difference but it feels much better to think that I actually saved money.

Data Analysis and Optimization - really enjoying this class so far. We started with data optimization. Using solver a lot.

Strategic Communication - qualitative class, seems to be very brand focused so far.

Things to do:

• File loan applications for next year
• Decide which idea is the most viable and apply to the incubator
• Start writing a business plan… or at least get the executive summary done
• Register to vote (new citizen!)
• Figure out what to get my parents for their upcoming anniversary
• Plan trip to Russia
• Get back in the gym!

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